Traidcraft Update

In October I wrote about Traidcraft and how after 39 years of pioneering fairtrade it was coming to an end. The good news is that they are able to continue under a new, much reduced model. They will be reducing from a staff of 67 to 12 so it is a dramatic change. The new model will aim to maximise the profitable parts of the business, phase out loss-making lines, create a membership culture and set a new high bar for ethical trading in the UK. They will continue to supply their core grocery items and reduce the amount of craft in their catalogues. They will aspire to make transparent the costs, prices and profits involved in every product it sells, which carries on the fair-trade tradit

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